In the healthcare industry, physicians and life science executives play very different roles — but share one frustration: traditional market research is broken. We're here to fix that.
Physicians and life science executives share more frustrations than either would admit. The complex scheduling, the long waiting periods, the awkward dinners — traditional methods of insight generation aren't working for anyone.
That's why Dr. Sam Elfassy (Gastroenterologist) and Dr. Saeed Darvish-Kazem (Cardiologist) founded KeyOps. During COVID-19, they experienced the same Zoom fatigue as every other physician — and recognized they weren't alone. They knew there had to be a better way.
They built KeyOps around an HCP-centric philosophy: less paperwork, more transparency, fair compensation, and engagements short enough to fit into a real clinical schedule. Today, KeyOps serves thousands of HCPs across the US and Canada and is trusted by leading pharmaceutical companies.
Our innovative, digital-first approach to pharmaceutical market research removes the friction in these relationships — unlocking the immediate exchange of insights from a trusted healthcare expert network.
At KeyOps, our mission is to transform the relationship between HCPs and life science companies — by creating an environment where strong, mutually beneficial partnerships are built.
Built by true believers, we are on a mission to improve patient care by leading the digital transformation of product insights and market knowledge exchanged between physicians and life science companies.
We believe that when physicians are engaged fairly and on their terms, they share richer, more honest insights. And when life science companies have access to those insights quickly, they make better decisions — for their brands and ultimately for patients.
These aren't words on a wall — they're how we make decisions, hire teammates, and show up for HCPs and clients every day.
We lead with empathy and value diversity and inclusion — in our team, in our physician network, and in every interaction with clients and HCPs.
We recognize that medicine is a team sport — and so is building a company. We bring the same collaborative spirit to our own work as we do to the partnerships we create.
We are clear and open in our communications with all stakeholders — HCPs, clients, partners, and each other. No hidden agendas, no surprises.
We are honest and trustworthy in all of our interactions — because the relationships between HCPs and life science companies can only be transformed if everyone acts with integrity.
We believe that technology is a force for good in improving healthcare. We're always looking for better, faster, more human ways to connect insights with action.
We recognize that our customers are the reason we are here. We are committed to listening and responding to their needs — both the life science teams and the HCPs who make it all work.
From strategic partnerships to community giving — a few moments that reflect who we are.
A partnership that brings the frontline physician voice into ACTO's IFE™ platform — enabling agile strategy and execution for commercial teams.
Read more →KeyOps was accepted into the Growth Services Portfolio at MaRS Discovery District — Toronto's world-renowned innovation hub for health tech.
Read more →KeyOps donated $500 to SickKids Foundation following physician participation in a survey — because we believe in giving back to the communities that trust us.
Read more →KeyOps recognized the National Day for Truth and Reconciliation — honoring survivors of residential schools and the communities that continue to heal.
Read more →During National Cancer Survivors Month, KeyOps hosted a contest for oncologists and donated proceeds to the Canadian Cancer Society.
Read more →Interested in being part of the team? We're always looking for people who believe healthcare market research can be better — for everyone.
View open roles →Our waterfront office sits at the heart of Toronto's innovation corridor — steps from the lake, surrounded by the city's fastest-growing health tech community.
We're a remote-first team that values flexibility — but for those in Toronto, our state-of-the-art facility at Queens Quay is always open.
Whether you're a life sciences team looking for better HCP insights, or an HCP ready to share your expertise — we'd love to connect.