📊 Quantitative HCP Research

Your target HCPs.
Not a generic panel.

KeyOps Surveys delivers fast, targeted quantitative insights from our HCP community built around your brand priorities — managed end-to-end by a dedicated CS team.

Built differently,
from the ground up.

Traditional HCP research relies on generic panels, slow timelines, and low response rates. KeyOps was built to solve all three.

Your Targets. Your Community.

We recruit against your customer list or specialty profile — not a generic panel. The result is a curated HCP community that reflects the HCPs your brand actually cares about, including hard-to-reach specialists.

60+
NPS score from HCPs
on the KeyOps platform

6x the Industry Response Rate

Peer referrals, no pre-qualification hurdles, fast honorarium processing, and an HCP-optimized experience combine to produce engagement rates that no generic panel can match — consistently.

vs. industry average
HCP response rate

Results While They Still Matter

Interim dashboard access means you're reading early signals before the study closes. For launch readouts, competitive intelligence, or field message tests — speed is a material advantage.

<48h
Real client result:
80% response in under 48 hours

From business question
to fielded results — fast.

A dedicated Customer Success team runs every step. You share your objective; we handle everything else.

1

Define Your Target HCPs

Share your customer or target list — we build the survey community around it. No list? We build and refine the right HCP audience from within our network based on specialty, profile, or practice criteria.

2

Design the Study

Our CS team works with you to design and program the survey instrument — translating your business questions into a well-structured study, optimized for HCP time and response quality.

3

Field, Contract & Incentivize

Pre-qualified HCPs are invited to participate. KeyOps handles all contracting and honorarium processing.

4

Access Results in Real Time

Interim access via our dashboard starts as responses come in. When the target sample is reached, results are published and a formal written report can be provided on request.

Short surveys or long-form studies.
We support both.

Different research questions need different levels of depth. KeyOps is built to flex with your objectives — without sacrificing quality or response rates.

On-Demand Insights

Short, targeted surveys.
Fast answers.

When you need a quick directional read — a message test, a pulse check, a rapid competitive signal — shorter surveys under 15 minutes deliver high response rates and results within days.

  • Frictionless experience using consumer tech best practices
  • Highest response rates and quickest turnaround times
  • Broadest appeal across busy HCP schedules
  • Ideal for launch tracking, message testing, and competitive intelligence
  • Interim access means insights start flowing before the study closes
Comprehensive Studies

Long-form ATUs and
deep-dive research.

For brand health benchmarking, attitude and usage studies, or comprehensive pre-launch assessments — KeyOps supports longer, more complex study designs with the same HCP community and full CS management.

  • ATU / AAU studies — brand health, competitive positioning
  • Annual or periodic benchmarking against competitors
  • Deeper data for more comprehensive, defensible insights
  • Segmentation by specialty, territory, or HCP profile built in
  • Dashboard processes complex open-ends and structured data together

Insights at your fingertips —
in real time.

Survey results are accessible through KeyOps' reporting dashboard the moment responses begin coming in — no waiting for a final report.

Automated Qualitative & Quantitative Analysis

AI processes open-ended responses and structured data together — surfacing themes and patterns without manual coding.

Segmentation

Slice results by specialty, territory, HCP profile, prescribing behaviour, or any relevant dimension — on demand, without requesting a custom analysis.

Interim Access

View results as they come in — not just when the study closes. Start acting on early signals while the engagement is still running.

Correlation & Time Series Analysis

Verbatim thematic coding, correlation analysis, and time series comparisons — accessible through the dashboard.

Export-Ready Outputs

Formatted visualizations and PPT-ready outputs for internal stakeholder presentations — or self-serve analysis tools if your team prefers to explore the data directly.

Research that spans
the product lifecycle.

From pre-launch planning to post-campaign measurement — Surveys support every quantitative research question your team faces.

Launch Success Tracking

Measure HCP awareness, perception, and prescribing intent post-launch. Track how quickly your message is landing with the HCPs who matter.

Rx Volume & Utilization

Understand actual prescribing behaviour, script drivers, and barriers to adoption — directly from your target HCPs.

Medical Education Needs Assessment

Identify knowledge gaps, unmet educational needs, and preferred learning formats among your target HCPs — to inform CME planning and medical affairs strategy.

Message & Material Testing

Test HCP-facing and patient-facing materials before full-scale rollout — ensuring your messaging lands before you commit to broader distribution.

ATU / AAU Studies

Comprehensive attitude and usage studies to benchmark brand health, map competitive positioning, and track how perceptions evolve over time.

Patient Journey Mapping

Understand how HCPs diagnose, treat, and refer patients across the care continuum — uncovering the decision points and barriers that shape real-world prescribing behaviour.

A team that feels like
part of yours.

From research design to final deliverable, a dedicated CS representative and Account Director are with you at every stage — not just when something goes wrong.

Assigned CS Rep & Account Director

The same team works with you from kickoff to delivery — no handoffs, no re-briefing. They learn your brand and your research objectives.

Tailored Reporting

PPT presentations, self-serve analysis tools, or both — flexible readout formats that match how your stakeholders want to consume the data.

Agency Partnership

Already working with an in-house agency? Our CS team partners with them — handling execution and analysis while your agency leads on strategy and content.

End-to-End Managed

Recruitment, contracting, honorarium, fielding, analysis, reporting — all handled by KeyOps. You focus on the decision; we handle everything required to get there.

★★★★★
"I rely on KeyOps to obtain quality insights — fast. They are embedded within HCP communities, enabling them to connect with our customers to deliver learnings tailored to our needs. KeyOps is the future of market research."
— Sr. Brand Manager, Biomedicines
"I like the flexibility to do quick, on demand insights or longer more comprehensive studies."
— Product Manager, Central Nervous System

Ready to hear from
your actual HCPs?

Stop waiting on generic panels. Talk to our team about how KeyOps can build a targeted HCP community around your brand and deliver insights fast enough to make a difference.