Resources

Insights that drive smarter
HCP engagement.

Stay current on pharmaceutical market research, HCP engagement trends, and how leading life science teams are unlocking faster, richer insights.

Asynch Product Launches
Article

How Asynch Can Help Make New Product Launches Smarter

Asynchronous research gives launch teams the physician input they need — on their schedule, not a conference room's. Here's how async changes the launch playbook.

KoLab Advisory Relationships
Article

How Large Pharma Co. Used KoLab to Build New Advisory Relationships

A large pharmaceutical company turned to KoLab to expand their HCP advisory network — and discovered faster setup, richer dialogue, and stronger ongoing engagement.

Future of Pharma-to-Physician Engagement
Article

The Future of Pharma-to-Physician Engagement

The way pharma brands connect with physicians is changing fast. Here's where the industry is headed — and what teams need to do to stay ahead of the shift.

Advisory Board Swiftied
Article

Don't Let Your Advisory Board Get Swiftied

When everyone's competing for the same HCP time and attention, the risk of getting crowded out is real. Here's how to keep your advisory board relevant and engaged.

New Product KoLab
Article

New Product: KoLab

Introducing KoLab — KeyOps's digital advisory suite designed to replace traditional advisory boards with faster, richer, AI-assisted async HCP collaboration.

Pharma Sales Force Effectiveness
Article

3 Ways to Improve Pharma Sales Force Effectiveness

With physician access tighter than ever, pharma sales teams need smarter strategies. Here are three ways real-time HCP insights can sharpen field force performance.

Drug Repurposing
Article

Drug Repurposing: When New Indications Create New Sales Opportunities

When an existing drug earns a new indication, it's a major commercial opportunity — one that requires rapid physician education and sharp market intelligence.

Successful Product Launch
Article

How to Capitalize on the Top 3 Factors Behind a Successful Product Launch

Product launches live or die on physician adoption. Here are the three factors that consistently separate high-performing launches — and how to act on them.

KeyOps Engagement Platform
Article

KeyOps Customer Engagement Platform

A look at how the KeyOps platform connects life sciences teams with peer-referred HCPs for faster, higher-quality insights at every stage of the brand lifecycle.

Pharma Product Life Cycle
Article

Leveraging Real-Time Physician Insights Throughout the Pharma Product Life Cycle

From pre-launch planning to post-market strategy, real-time HCP insights can inform every stage — if you have the right research infrastructure in place.

ATU Market Research
Article

ATU Market Research: Why High-Cost Studies Fall Short on Value

Awareness, trial, and usage studies are a staple of pharma research — yet many teams walk away frustrated. Here's why the traditional ATU model is broken.

Digital Transformation in Life Sciences
Article

Implementing Digital Transformation in Life Sciences Market Research

The life sciences industry is embracing digital tools — but market research has been slow to follow. Here's what a modern approach actually looks like.

Trusted Partner Procurement
Article

A Trusted Partner: How KeyOps Navigates the Procurement Process

Vendor onboarding in pharma can take months. KeyOps has built a process that gets compliance cleared in under six weeks — without sacrificing rigour.

Advisory Board Research Trusted
Article

Should Physician Advisory Board Research Be Trusted?

Advisory boards generate valuable input — but how reliable is that data, really? A closer look at the bias and structural limitations shaping what physicians say.

Reduce Time to Insight
Article

Reduce Time to Insight with KeyOps

Life sciences teams are under pressure to move faster. Here's how KeyOps is helping brands cut the time from question to actionable physician insight.

Re-Imagining Ad Boards
Article

Re-Imagining Ad Boards

Advisory boards have long been a cornerstone of pharma strategy — but the traditional format is overdue for a rethink. Dr. Saeed Darvish on what the future looks like.

Physician Engagement
Article

Here's why your physician engagement sucks

For cardiologist Dr. Saeed Darvish, the engagement between physicians and life sciences companies is broken — and a shift is in the air.

CDI Gastroenterologists Survey
Research Results

We asked 103 gastroenterologists in the U.S. for their opinion on CDI

103 US-based gastroenterologists on C. difficile diagnosis, testing modalities, FMT donor sources, barriers to adoption, and the future of microbiome-based therapeutics.

Atopic Dermatitis Survey
Research Results

Preparing for a New Treatment in Atopic Dermatitis

42 dermatologists across Canada on treatment positioning, patient diversity, dupilumab preferences, abrocitinib adoption, and facial/periocular dermatitis management.

JAKi Rheumatoid Arthritis Survey
Research Results

Navigating JAKi Clinical Safety in Rheumatoid Arthritis

21 Canadian Rheumatologists on JAK inhibitor use, tofacitinib safety data, treatment algorithm changes, and patient stratification in moderate to severe RA.

GI Biosimilars Quebec Survey
Research Results

The Results of GI Biosimilars Transitions in Quebec

12 Quebec Gastroenterologists share their experiences transitioning patients to biosimilars, PSP support gaps, and concerns about RAMQ electronic submission mandates.

Great Physician Indignation Survey
Research Results

The Great Physician Indignation

50 Ontario Family Physicians on increased patient hostility and aggression in the clinic — 84% report hostilities have increased, 89% experienced anger or verbal aggression in the past 6 months.

Drug Access and Funding Survey
Research Results

Drug Access and Funding Survey Results

90 oncologists share their perspectives on drug access, pCODR submissions, CDR funding recommendations, and barriers to accessing reimbursed therapies in Canada.

Vaccine Certification Programs Survey
Research Results

What do physicians think of Vaccine Certification Programs?

250 physicians share their views on vaccine passports, national policy, frontline worker mandates, and whether certifications can help avoid lockdowns.

Pandemic Impact on Dermatologists
Research Results

How has the pandemic affected dermatologists?

54 dermatologists from across Canada shared how the pandemic affected their practice — from patient volumes to virtual care challenges and skin cancer detection delays.

Canadian Endoscopy Units Pandemic Survey
Research Results

Changes in Canadian Endoscopy Units during pandemic

Survey findings from 34 respondents representing 25 endoscopy centres and hospitals across Canada, examining policy changes and volume impacts during the third wave.

Looking for insights that
actually move the needle?

Whether you need physician perspectives on a brand challenge, a competitive launch, or a field force strategy — KeyOps delivers results in days, not months.